The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog.
Here’s an excerpt:
A San Francisco cable car holds 60 people. This blog was viewed about 1,300 times in 2011. If it were a cable car, it would take about 22 trips to carry that many people.
Click here to see the complete report.
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by Adam Sutton, MarketingSherpa Reporter.
In the last few years, teams across SAP began experimenting in social media. SAP is not a small company. The business management solutions provider offers 47 products and services in more than 20 global industries with 53,000 employees. With such a broad organization, it was not easy to ensure each team followed a proven game plan.
“It was very enthusiastic, but somewhat undirected. Kind of a buckshot approach,” says Todd Wilms, Senior Director, Social Media Audience Marketing, SAP.
Some of these experiments successfully built an online audience, but many struggled to gain traction. SAP’s executives wanted to replicate the successes and formed a team, with Wilms as a founding member, to find out how. Having completed its research, the team now travels the world teaching SAP’s employees how to launch successful social media strategies.
Learn more . . . MarketingSherpa: Social Media Marketing: How SAP identifies and replicates successful tactics across a global company.
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How much time one should spend on social media, on which channels, and where the line should be drawn to one’s private life is a very difficult question, and in a way, everybody has to answer it for themselves. This blogs attempts to provide some guidance.
Recently, the following (common) question(s) landed in my inbox:
“Lately, I am confronted with certain challenges…the difficulty to keep private and work related issues apart (especially on Fb). In my work environment the offerings exploded and I don’t really know which one of them actually helps me doing my job. If I choose to get active in every offering that we now promote, I can spend my whole day just reading work-related Fb posts, tweets, microblogs, community discussions etc. Honestly I feel overwhelmed by this, as on some days I struggle to get through my inbox, then I don’t even think about other sources. And whats next? Work Tumblr, Work Google+….? Is there a comprehensive overview of which Social Network offerings are available for which purpose?”
Here my Thoughts on the Topic:
The question is a bit like saying, “how much time should I spend being on the phone, having informal conversations in the hall way, on email and in meetings? And how many hours should I put in before I switch off the PC and work phone?”
The answer is: it depends.
As high-tech <or fill in your industry here> workers, we are entrusted with the responsibility to figure these things out for ourselves based on our overall objectives for our jobs. But just like with time management in general, of course, it makes sense to discuss this topic with others and see if there are people who have cracked the code better than we have. Begin by asking yourself:
- What social media channels support me in achieving my goals? Which ones suck up my time and have little impact? (This will likely require some research and experimentation.)
Read the full blog here.
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