SocialB2P

by Todd Wilms

When it comes to the numbers, bigger is better.  500 million active facebook users – impressive.  65 million tweets a day on Twitter – wow!  85 million people in 200 countries trust their business profile to LinkedIn – astounding.  However, in our rush for all things “bigger,”  “greater,” or “more” we have missed the biggest number of them all – 1. One. The gender neutral, third person singular.  Uno.  Never before have we had a greater opportunity to tap into the power of the individual, the power of the one.  Influencers to obsessives. Let’s face it: a dedicated someone has more sway than the largest group of uninterested followers or disinterested bystanders.

While attending the Bees Awards with a group of colleagues in San Francisco a few weeks ago, I was pondering how they could make a goat cheese pizza the size of my thumbnail (complete with tiny slice marks) while admiring the obvious signs on the statues in the Legion of Honor – “this is not a coat rack” next to the Degas or “please do not place your drinks here” next to the Rodin. Before I do like so many of us do – taking refuge in my Smartphone – I met Marcy Mendelson.  Marcy is an acclaimed Bay Area denizen and photographer.  She is also a passionate cheetah conservationist. Intrigued, I set down my goat cheese pizza on the nearest Faberge‘ egg I could find and engaged in an actual conversation.

For the love of all things cheetah . . .

Marcy is fascinated by cheetahs (I know, you have heard the “while-attending-an-award-ceremony-I-met-cheetah-girl-story” before, right?) (more…)

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