SocialB2P

By guest blogger Michael Brenner.

“Be the change you want to see in the world” is an oft-used phrase by Mahatma Gandhi. But now that January is coming to a close, most resolutions have fallen by the wayside and many of us find ourselves back into the same old routine.

Resolutions or not, change has come to B2B Marketing in 2011. Are you keeping up? I have always tried to follow Gandhi’s advice to drive both professional and personal goals. It is one of the reasons I started blogging. And as a “B2B Marketing Insider,” I am a practitioner and need to make sure I practice what I preach. So what is the best way to be the change you want to see in B2B Marketing?

I truly believe Life Is Short! In that article I challenged myself to ask whether I was pushing myself hard enough, to consider whether I was achieving my goals and to remind us all that we are the only ones to blame if we are not where we want to be. But is that really the answer? Let’s look at a few other people for their recent thoughts:

Slow Down

One person whose blog I enjoy and whose life story I truly admire is Jonathan Fields (@jonathanfields). Jonathan writes about how to build the life you want, offers tips to small business owners and also writes amazingly inspiring articles. In “Hair On Fire Minus One“ he suggests we slow down, even just one gear. Jonathan tested this theory when he was a big-shot securities lawyer (he’s not any more!) and found that he was making fewer mistakes and was actually more productive.

Read more on Michael Brenner’s blog.

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About SocialB2P Guest Blogger Michael Brenner

Michael Brenner is the author of B2B Marketing Insider and serves as Sr. Director of Integrated Marketing for SAP. Michael’s blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Follow online at http://www.B2BMarketingInsider.com Follow on Twitter: @brennermichael @B2BMktgInsider