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As a social media professional at SAP, I get many questions from colleagues who are new to social media and would like to add social media to their marketing mix. The learning curve on social media is still steep for most people, and in this blog, I have aggregated the answers to some of the most frequently asked questions.

Many of my consulting engagements start with the sentence “My team wants to have a Twitter handle” or “I need to increase the number of fans for our Facebook page“.

 To that, there is only one answer: “Why”? And ,”Let’s take a step back”.

Before you get engaged in any kind of social media project, please ask yourself the following questions:

 Read the full blog here.

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Originally posted on Forbes at blogs.forbes.com/sap

I was an odd kid. While most of my school mates looked up to sports teams or players (Magic Johnson, the 1970′s Pittsburgh Steelers, Reggie Jackson), I have always looked elsewhere for inspiration or a place to put my energies. My first and longest lasting heroes have inexplicably led me to where I am today and a life embracing social media. Outside of my parents (respect, Mom and Dad!), “Jim” and “John” have played the biggest part in my life in shaping me today. Ever since I was a teen and began defining myself by my belief system and not someone else’s, I have looked at these two men for guidance. How I ended up here has a direct lineage to them both. And while “Jim” and “John” have had differing careers and success – one chose music, the other chose storytelling – their core belief systems are very similar and contributed to my compass in life.

Both were creative geniuses. Genius is oft overused to describe anyone who has done anything ahead of the pack (“Your use of Roma tomato in your BLT was ‘genius.’ ” Really?) However, I am talking about once (in this case, twice) in a generation pure creativity – consistently, unashamedly, unapologetically. This is seeing a path laid out before you that no one else sees. Social media is a creative frontier. We have been social creatures from our first steps on earth, but my sons will grow up in a world where they can actively participate in events around the globe, as they occur. We are no longer passive with social media, we are active. Owning and defining our role through these new channels requires creative minds – with vision and courage. It is a challenge I try to face every day. And while I am nowhere near as creative as my two heroes, they daily inspire me to push boundaries.

Both were courageous. They both assumed leadership in their disciplines at relatively early ages and could have rested on laurels. However, some of their most avant garde work came at later stages and after they had everything to lose. They pushed boundaries – even against the advice of those close to them. Their greatest contributions to their fields are because they kept pushing. I am nowhere near the apogee of my career and social media has only just begun its journey, but it reminds me when I hear how someone has defined a way to do something, or says “this is the way it is done,” that there are most definitely new horizons not even dreamt of yet. Those possibilities inspire me daily.

Both were “kind spirits.” They helped others around them be better – want to be better – just by who they were. Don’t get me wrong, both were very human and both had blind spots, but consistently they made people push themselves to do better – to live to a higher standard – just because they were there. Social media is a still the hinterland for us – the Wild West, the Space Race, the Race to the New World. I think there are some “mean people” in any field – you can see them fairly quickly and their reputations precede them. However, most people I meet along this journey are good people trying to find their way through just like me. I am more often better for the experience with them and my goal is to return that favor.

So, thank you Messrs. Henson and Lennon. My consistent heroes from my earliest days. I am in social media because of your creativity, your courage, and your kindness. This blogs for you!

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By guest blogger Michael Brenner.

“Be the change you want to see in the world” is an oft-used phrase by Mahatma Gandhi. But now that January is coming to a close, most resolutions have fallen by the wayside and many of us find ourselves back into the same old routine.

Resolutions or not, change has come to B2B Marketing in 2011. Are you keeping up? I have always tried to follow Gandhi’s advice to drive both professional and personal goals. It is one of the reasons I started blogging. And as a “B2B Marketing Insider,” I am a practitioner and need to make sure I practice what I preach. So what is the best way to be the change you want to see in B2B Marketing?

I truly believe Life Is Short! In that article I challenged myself to ask whether I was pushing myself hard enough, to consider whether I was achieving my goals and to remind us all that we are the only ones to blame if we are not where we want to be. But is that really the answer? Let’s look at a few other people for their recent thoughts:

Slow Down

One person whose blog I enjoy and whose life story I truly admire is Jonathan Fields (@jonathanfields). Jonathan writes about how to build the life you want, offers tips to small business owners and also writes amazingly inspiring articles. In “Hair On Fire Minus One“ he suggests we slow down, even just one gear. Jonathan tested this theory when he was a big-shot securities lawyer (he’s not any more!) and found that he was making fewer mistakes and was actually more productive.

Read more on Michael Brenner’s blog.

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About SocialB2P Guest Blogger Michael Brenner

Michael Brenner is the author of B2B Marketing Insider and serves as Sr. Director of Integrated Marketing for SAP. Michael’s blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Follow online at http://www.B2BMarketingInsider.com Follow on Twitter: @brennermichael @B2BMktgInsider

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Matthias Steiner | January 14, 2011

Reply to: http://marketingaccelerator.wordpress.com/2011/01/13/the-top-five-dos-and-donts-for-tweeters/ 

During a coffee break I stumbled across a blog post by Natascha Thomson on her B2B marketing blog and wanted to reply right away. Yet, instead of writing a lengthy comment I opted for replying to her on my own blog – continuing our interchange on social media.

In fact, Natascha was among the first people I “got to know on Twitter first” before enjoying meeting her face-to-face during TechEd and Palo Alto afterwards. I’m sure you’ve all heard about the Natascha-2-TechEd tale by now, don’t you Since that time we both have been exploring the twitterverse and for me it still feels like a a rewarding learning experience… the netiquette keeps evolving as do some of the rules.

Sure, some basics have established by now and one is well-advised to understand them, so it’s best to do a little of basic reading first before getting started. I’ve been strongly promoting twitter and its value for information gathering in this high fidelity business for a while now as well as sharing my own insights on a regular basis (with anyone willing to listen.) In this tradition, I just can resist the temptation to reply to Natascha’s post and share my own views… a 2nd opinion so to say. Here it goes…

Read more at http://www.inscope.net/post/1290.

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