As a social media professional at SAP, I get many questions from colleagues who are new to social media and would like to add social media to their marketing mix. The learning curve on social media is still steep for most people, and in this blog, I have aggregated the answers to some of the most frequently asked questions.
To that, there is only one answer: “Why”? And ,”Let’s take a step back”.
Before you get engaged in any kind of social media project, please ask yourself the following questions: