Last week I had the chance to attend Blogwell and the Social Media Business Council (SMBC) meeting in Austin, Texas. I am not going to go into too much detail in this post, partly because Blogwell was more than adequately covered here, and partly because I can’t really talk about the SMBC meeting – as we were reminded multiple times ‘what gets discussed within the Council stays within the Council’. SMBC is a community of social media leaders from 160 global brands, and last week’s event was hosted by Dell (and included a tour of Dell’s Social Media Listening Command Center). Colleagues from companies such as 3M, AT&T, Cisco, Coca Cola, Fidelity Investments, General Mills, Hilton, McDonald’s, REI, RIM, SAP, Symantec, UPS, Wells Fargo and many others engaged in a very open and honest dialogue about the challenges we all face as we try to figure out this ‘social media thing’.
Read my four key takeaways here.