by Tim Clark
Questioning the value of social media in the business world was laid to rest at a recent BlogWell social media summit called “How Big Brands Use Social Media.” Hosted by SAP, other presenters included The Hershey Company, Johnson & Johnson, Discovery Communications, Scholastic, Pfizer, Sungard and BlackRock. While the tips, tricks, trials and tribulations shared weren’t always new, at the end of the day it became readily apparent that social media helps cut through the clutter and raise brand awareness when the right strategy is implemented. Here are a few choice examples from the event.
(read more on the Forbes Blog at http://blogs.forbes.com/sap/2010/11/12/big-brands-rally-around-social-media-at-blogwell-event/)