Originally published on Forbes
I am sure you are just like me – hundreds, if not thousands, of random ideas and memories flood in your head on a daily basis. Most of these we just dismiss, but occasionally we have one that is like a pizza-burn on the roof of your mouth – it won’t go away and you are constantly reminded of it. So it was with me with the phrase “for want of a nail.” It would pop into my head at odd moments of quiet. You may remember the old proverbial rhyme that goes like this:
For Want of a Nail
For want of a nail the shoe was lost.
For want of a shoe the horse was lost.
For want of a horse the rider was lost.
For want of a rider the battle was lost.
For want of a battle the kingdom was lost.
There is causality between even the smallest of details and the event. This proverb bounced into my head while working with marketing organizations on their social media marketing campaigns and programs. What great relief when I finally figured out what my brain was whispering to me for these last few months. Social Media is about the details. Your success using social media has a direct correlation to your ability to manage the smallest of tiniest of nuanced details. (more…)