Posts Tagged ‘United States’

Originally published on Forbes

Social Media is in the detailsI am sure you are just like me – hundreds, if not thousands, of random ideas and memories flood in your head on a daily basis.  Most of these we just dismiss, but occasionally we have one that is like a pizza-burn on the roof of your mouth – it won’t go away and you are constantly reminded of it.  So it was with me with the phrase “for want of a nail.”  It would pop into my head at odd moments of quiet. You may remember the old proverbial rhyme that goes like this:

For Want of a Nail

For want of a nail the shoe was lost.
For want of a shoe the horse was lost.
For want of a horse the rider was lost.
For want of a rider the battle was lost.
For want of a battle the kingdom was lost.

There is causality between even the smallest of details and the event.  This proverb bounced into my head while working with marketing organizations on their social media marketing campaigns and programs.  What great relief when I finally figured out what my brain was whispering to me for these last few months.  Social Media is about the details. Your success using social media has a direct correlation to your ability to manage the smallest of tiniest of nuanced details. (more…)

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By Todd Wilms

There are plenty of literary tomes to fall on about being first.  First is great for sports, but not always for business. Betamax lost the battle to which they arrived first, Takeda Pharmaceutical’s “Sleeping Pills for Children” (really?!?!) had disaster written all over it, or if McDonald’s would invent the “Double Chicken Pizza Burrito” you might just want to skip that test market.  We had to wait for Windows 7 to help us purge the taste of Vista.  First-to-market for anything can have some challenges – some bugs to work out.  There are, fortunately, some noticeable exceptions to the rule.  The 1st Bees Awards were such an exception. (more…)

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